• Joel Harrison

Like it or not, bid tendering and RFPs are an increasingly important part of the B2B marketer’s role – particularly for large contracts but increasingly for those of lower value. The stakes for bid tendering are very high – get it right, and teams responsible will be heroes in the business. Get it wrong, and you’ve potentially wasted a lot of time, effort and cash. So how can marketers use ABM techniques and tools to address this thorny marketing (and sales!) challenge? What’s the relevance of
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